Today’s click-and-download technology presents a greater threat to the music recording industry than all other past music-delivery technologies combined. Music piracy exists in 3 different planes: • Illegally mass-manufactured pirate music CDs • Illegal copies of legitimately purchased music CDs • Illegally downloaded digital copies of recorded music
How to Increase Sales Through Streaming Audio
Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played. For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.
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